India’s beloved dairy brand Amul has once again nailed it with its signature style tribute, this time celebrating the upcoming action-packed blockbuster Mission: Impossible 8, starring the ever-daring Tom Cruise. The artwork, which has taken social media by storm, features the iconic Amul girl dressed in Ethan Hunt’s signature black tactical outfit, hanging from a helicopter rope, with a packet of Amul butter in hand.
The tagline? “Better Ethan the Rest!” — a clever pun on Cruise’s character Ethan Hunt, highlighting both the actor’s unmatched legacy in action cinema and Amul’s unbeatable taste in butter.
A Tribute to a Daredevil Icon
As fans gear up for the release of Mission: Impossible – Dead Reckoning Part Two, popularly dubbed as Mission Impossible 8, Amul’s creative team has once again demonstrated their knack for fusing pop culture with dairy love. The ad praises not only the film’s high-octane stunts and adrenaline-pumping sequences but also Cruise’s commitment to performing death-defying action himself — a feat rarely matched in Hollywood.
The visual nod includes famous stunts such as Ethan hanging from cliffs, scaling buildings, and leaping onto moving trains — all done Amul-style with a dab of buttery humor.
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Amul’s Legacy of Topicals
Known for their witty and timely creatives, Amul has been paying tribute to major global events and pop culture phenomena for decades. From sporting victories and political shifts to film releases and celebrity moments, Amul’s billboards are considered a part of India’s cultural commentary.
With this latest artwork, they’ve continued their streak of celebrating global cinema, reinforcing their relevance across generations — whether you’re a butter fan, a Tom Cruise follower, or both.
Fans React
Netizens couldn’t help but admire the pun. Comments flooded social media praising Amul’s marketing genius:
“That tagline is impossible to beat!”
“Cruise + Amul = Best combo ever.”
“Tom should totally repost this!”
Final Word
As Mission: Impossible 8 promises to be the most intense and emotional chapter yet in the franchise, Amul’s playful “Better Ethan the Rest” tribute captures the spirit of admiration that millions around the world share for Tom Cruise — a man who, much like Amul, has stayed a favorite for decades.
And just like Ethan Hunt, Amul proves once again: Some legends never butter out.