Salman Khan’s much-anticipated action thriller, Sikandar, is generating significant buzz ahead of its scheduled release on March 30, 2025. The film, directed by AR Murugadoss and co-starring Rashmika Mandanna, has already demonstrated strong commercial potential through impressive advance bookings and substantial pre-release deals.
Advance Booking Success in the USA
In the United States, Sikandar has made a notable impact with its advance bookings. Reports indicate that the film has earned $16,047 (approximately ₹13.86 lakh) on its first day of pre-sales, securing 504 shows across the country. This early performance suggests a growing anticipation among international audiences.
Pre-Release Revenue Milestones
Beyond ticket sales, Sikandar has achieved remarkable financial milestones through various pre-release agreements:
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OTT Rights: Netflix has acquired the streaming rights for ₹85 crore, with a conditional increase to ₹100 crore if the film surpasses ₹350 crore at the box office.
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Satellite Rights: Zee Cinema has secured the television broadcasting rights for ₹50 crore.
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Music Rights: Zee Music has purchased the soundtrack rights for ₹30 crore.
Collectively, these deals have garnered ₹165 crore, enabling the film to recover approximately 80% of its ₹180 crore budget before its theatrical release.
Anticipation for Domestic Release
In India, while advance bookings are yet to commence, the excitement surrounding Sikandar is palpable. The film’s teaser and songs, including “Johrabai,” “Bam Bam Bhole,” and “Sikandar Nache,” have received positive responses, heightening anticipation for the full theatrical experience. Industry analysts are optimistic that the film’s domestic performance will mirror its international success, potentially setting new box office records.
Strategic Release Timing
The decision to release Sikandar on a Sunday, coinciding with the festive occasion of Gudi Padwa, is a strategic move aimed at maximizing audience turnout. This approach seeks to capitalize on the holiday’s potential to boost opening day figures, a tactic previously employed with varying results.
As the release date approaches, all eyes are on Sikandar to see if it will redefine box office benchmarks and further cement Salman Khan’s status as a leading figure in Bollywood.